Digital Marketing Specialist - Wella Professionals

Are you ready to dive into the dynamic world of digital marketing? We're seeking a seasoned professional with a knack for paid media management, budget optimization, and strategic campaign execution. If you're passionate about leveraging the latest tools and platforms to drive impactful results, this role is for you!

As our Digital Marketing Specialist, you'll play a pivotal role in shaping our digital strategy, overseeing PPC and paid social campaigns, and delivering insightful reports to internal stakeholders. This is an exciting opportunity to join a fast-paced environment where your expertise will make an immediate impact.

Responsibilities:

• Develop and execute campaigns across various digital channels, including Search, Display, Mobile, and Social.
• Craft and manage online marketing initiatives aimed at boosting brand awareness, generating leads, and driving sales growth.
• Strategically structure campaigns, optimize targeting, and utilize display networks to align with client objectives.
• Drive marketing activities such as email marketing, SMS campaigns, and targeted promotions, leveraging customer segmentation for maximum impact.
• Provide strategic insights into search keyword opportunities and audience targeting to enhance campaign performance.
• Lead creative development and execution for online marketing campaigns, ensuring compelling messaging and visuals.
• Collaborate on building customer acquisition funnels and optimizing marketing campaigns, including the creation of landing pages.
• Take ownership of website positioning, SEO, and SEM efforts to maximize visibility and drive traffic.
• Work closely with the Sales department to identify and engage potential customers effectively.
• Liaise with external agencies and internal departments to align marketing efforts and drive cohesive strategies.
• Generate comprehensive reports and performance analyses for digital and performance marketing activities.
• Actively contribute to digital team initiatives and stay abreast of industry developments.

Requirements:

• 3-5 years of experience in digital marketing, with a focus on performance marketing and lead generation.
• Proven track record in beauty, retail, FMCG, or ecommerce sectors is a plus.
• Strong understanding of SEO, SEM, and data analysis.
• Proficiency in content management systems and familiarity with promotional tools and tactics.
• Experience with platforms such as Meta Ads, Google Ads, TikTok Ads, GA4, and analytical tools like Hotjar.
• Previous work in an advertising agency is an advantage.
• Excellent communication, organization, and analytical skills.

Join us in driving digital excellence and making a real impact in the professional beauty market. If you're ready to elevate your career in a collaborative and innovative environment, apply now!