E-commerce Manager-Wella Professionals-Bucuresti

The role objective of the E-commerce Manager is designing and overseeing the execution of digital sales strategy. The role also includes provision of guidance and oversight to all employees involved in the development of e-commerce.

Key job duties

• Implements the e-commerce platform and ensures successful adaptation of internal and external stakeholders to the implemented platform
• Responsible for the activation and monetization of the platform
• Drives the sales performance of the e-commerce platform sales regarding eB2B
• Develops and updates the commercial strategy of the e-commerce platform
• Responsible for the ongoing functioning and development of the platform and coordinates with other departments to resolve issues when needed
• Supports Sales department in cooperation with e-commerce partners (in setting KPIs, budgets, campaigns, etc.)
• Develops the needed digital skills within the organization
• Manages and executes e-commerce promotional campaigns
• Provides insights on digital customer shopping trends to support assortment selection and identify assortment gaps
• Ensure good customer service by addressing and ensuring the timely resolution of customer issues or comments
• Works closely with demand planning and warehousing teams in order to ensure smooth order fulfillment.
• Provides analysis and reporting on metrics such as weekly/monthly digital, eB2B, sales by department, new product sell-through and offer code performance.

People responsibilities:

• Other tasks defined by the direct supervisor or by the employer
• Engages in collaboration with the business and stakeholders to develop a professional relationship
• Supports team leaders and managers in the day to day operative and ad-hoc tasks

• Working experience as an Ecommerce Lead/Expert either for a standalone B2C or B2B ecommerce (at least 5 years in the role)
• Experience in developing, launching and activating ecommerce platforms
• Experience with key ecommerce selling and marketing tools & tactics (ex. e-merchandising, promotions, search, recommendations, product pages performance, A/B testing)
• Knowledge of customer lifecycle management (ex. leads acquisitions and nurturing, conversion to sales, segmentation and personalisation of communication through marketing automation
• Knowledge of analytics platforms (Google and Facebook tools for marketers)

• Knowledge of beauty market; interested in beauty trends

• Excellent command of English
• Very good communication and collaboration skills

Additional skills:

• Experience in implementing and activating a B2B platform in traditional sales organization (additional benefit/not required)