Business Analyst - Philip Morris - Bucuresti

The main aim of the job is to support the Philip Morris Business Unit Team with relevant analysis and insights regarding Nielsen trends, Adult Consumer Distribution, Trade Coverage (Merchandising & Communication), and Consumer Engagement touchpoint platform areas. The role will contribute to the decision-making process related to resource allocation, objective setting, KPI monitoring, and improving the efficiency and effectiveness of commercial initiatives through better targeting and alignment of objectives, selected channels/retail selling points, and consumer profiles.

Responsibilities:

• Perform distribution data analysis (Retail Audit, In-Market Sales) to identify Philip Morris performance gaps versus key competitors, highlighting areas to be improved;

• Consolidate the retail selling universe for: i. communication platform allocation by brands in focus, ii. tactical programs, iii. Consumer Engagement touchpoint platform; review it and provide the final proposal;

• Monitor agreed Key Performance Indicators (KPIs), providing regular analysis, highlighting deviations from initial targets, and proposing corrective solutions;

• Support the Sales Forecast process by collecting input from regional teams; prepare sales forecasts considering historical data, latest market information, and stock levels by channel;

• Prepare the evaluation of commercial initiative deployment effectiveness by collecting regional feedback (consumers’ and customers’ reactions), highlighting achievements versus targets and key learnings;

Qualifications:

• University degree, preferably in Economics/ Business Administration/ Finance/ Computer Science;

• Experience in Trade Marketing, Distribution, Marketing and/or Business Strategy & Planning is a plus;

• Good understanding of distribution models, Consumer Engagement platforms, Trade and Consumer segmentation tool and Brand framework is a plus;

• Good analytical, conceptual, monitoring & reporting skills;

• Good presentation and communication capabilities;

• Able to provide creative ideas/solutions;

• Very good command of business English;

• Computer literate - MS Office package, with high focus on Excel and PowerPoint