Trade Marketing Specialist - divizia TOYS - Bucuresti

Role Objective:
You will play a key role in developing and implementing marketing and trade strategies, coordinating integrated campaigns (digital, influencers, TV, activations), and directly contributing to increasing brand sales and visibility.

Duties and responsibilities:

• Define marketing plans and contribute to the development of the overall strategy.

• Propose marketing activities and their associated budgets.

• Monitor and control costs in line with the established plan.

• Design digital campaigns tailored to business objectives.

• Create the monthly content calendar for Facebook, Instagram, and YouTube.

• Set up and optimize Google Ads & Meta Ads campaigns.

• Develop the monthly content calendar for social media channels.

• Create visual materials.

• Write descriptions, post content, and monitor engagement.

• Manage budgets and analyze campaign performance.

• Handle contractual aspects in collaboration with the Legal department.

• Coordinate communications: briefs, feedback, and content approval.

• Create newsletters for launches, promotions, and special activations.

• Contribute to the development of e-commerce content.

• Prepare and update presentations for clients.

• Completed or ongoing higher education in Marketing, Commerce, Communication, or related fields;

• Knowledge of the FMCG market;

• At least 1 year of experience in similar positions;

• Basic understanding of marketing policies, strategies, programs, and promotions;

• Proficiency in English and advanced use of MS Office (especially Excel);

• Excellent communication skills;

• Strong problem-solving and decision-making abilities;

• Creativity and initiative, analytical thinking, and business orientation;

If you are a creative person, passionate about marketing, and driven by results, we would love to meet you. Join the INTERBRANDS ORBICO team and take your career to the next level!